Product Development

Product Development


Clinical Data Gap Analysis

  • Determine how to best spend product development resources and maintain go-forward strategy
  • Benchmark product’s clinical strategy, trial design and data against competitors’ and determine key gaps
  • Test gaps with clinicians and scientists for relevancy and importance
  • Quantify opportunity by incorporating sophisticated matrix based upon multiple factors

Market/Product Assessment

  • Determine use of key resources by informing product direction through detailed and insightful assessment of the market opportunity
  • Determine product direction through assessment of:
    • Product landscape
    • Key product attributes
    • Clinical data
    • Technical feasibility
    • Trends
  • Identify go/no-go strategy through utilization of sophisticated matrix system
  • Assess potential through historical modeling

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