LinkedIn
Twitter
Blog

Practice Areas

Practice Areas

Snowfish recognizes that it takes a village to market a life science product. Marketing, clinical, medical affairs, policy and partnering all play a key role in making certain a product is positioned for success. Depending upon the initiative or project, often one business area takes the lead over others. Our team’s wealth of experience with multiple departments within life science companies allows us to work across business areas to customize solutions that will yield the greatest results. Contact us to learn more about our practice areas.

Management Consulting

Management Consulting Services

Market/Product Assessment

  • Determine use of key resources by informing product direction through detailed and insightful assessment of the market opportunity
  • Identify go/no-go strategy through utilization of sophisticated matrix system
  • Incorporate perspective from company resources as well as that from clinical experts and a variety of secondary sources
  • Assess potential through historical modeling

Stakeholder Analysis

  • Determine current and future stakeholders who span multiple areas ranging from clinical disciplines to innovators
  • Know with which organizations you need to partner

Product Development

Services

Clinical Data Gap Analysis

  • Determine how to best spend product development resources and maintain go-forward strategy
  • Benchmark product’s clinical strategy, trial design and data against competitors’ and determine key gaps
  • Test gaps with clinicians and scientists for relevancy and importance
  • Quantify opportunity by incorporating sophisticated matrix based upon multiple factors

Market/Product Assessment

  • Determine use of key resources by informing product direction through detailed and insightful assessment of the market opportunity
  • Determine product direction through assessment of:
    • Product landscape
    • Key product attributes
    • Clinical data
    • Technical feasibility
    • Trends
  • Identify go/no-go strategy through utilization of sophisticated matrix system
  • Assess potential through historical modeling

Brand Management

Brand Management Services

SmartMap™ KOL Identification and Profiling

  • The best-aligned KOLs in a variety of disciplines specialties and therapeutic areas to grow awareness and product momentum
  • Representation of key stakeholders which go beyond clinicians to include payers, policy influencers, technology innovators, organizations, and centers of excellence
  • Ability to target the KOL for specific engagements
  • Helps you to look beyond the therapy in your offerings

Stakeholder Analysis

  • Determine current and future stakeholders who span multiple areas ranging from clinical disciplines to innovators
  • Know with which organizations you need to partner

Market/Product Assessment

  • Determine use of key resources by informing product direction through detailed and insightful assessment of the market opportunity
  • Determine product direction through assessment of:
    • Product landscape
    • Key product attributes
    • Clinical data
    • Technical feasibility
    • Trends
  • Identify go/no-go strategy through utilization of sophisticated matrix system
  • Assess potential through historical modeling

Medical Affairs

Services

Clinical Data Gap Analysis

  • Determine how to best spend clinical development resources
  • Benchmark a product’s clinical data against competitors’ and determine key gaps
  • Test gaps with clinicians and scientists for relevancy and importance
  • Quantify opportunity by incorporating a sophisticated matrix based upon multiple factors

SmartMap™  KOL Identification and Mapping

  • The best-aligned KOLs in a variety of disciplines specialties and therapeutic areas to grow awareness and product momentum
  • Representation of key stakeholders which go beyond clinicians to include payers, policy influencers, technology innovators, organizations, and centers of excellence
  • Ability to target the KOL for specific engagements
  • Helps you to look beyond the therapy in your offerings

CMS Open Payments Analysis

  • Identify the physicians engaged in certain activities for a target list of drugs, categorized into speaking, consulting, and research engagements
  • Analyze your competition and see how your competitors compare in their marketing budgets, and where and on whom they spend their money
  • Gain insights into the work of your KOLs, find who else is funding them, and how you stack up against them
  • Find new partners for your business plan, and analyze current partners, by identifying companies making complementary products who are spending in your target areas
  • Discover trends in your area of interest, identify who are the rising stars, and which types of work is becoming more valuable, and for which products

Stakeholder Analysis

  • Determine current and future stakeholders who span multiple areas ranging from clinical disciplines to innovators
  • Know with which organizations you need to partner

Strategic Partnering

Services

Stakeholder Analysis

  • Determine current and future stakeholders who span multiple areas ranging from clinical disciplines to innovators
  • Know with which organizations you need to partner

SmartMap™ KOL Identification and Mapping

  • Best-aligned KOLs in a variety of disciplines specialties and therapeutic areas to grow awareness and product momentum
  • Representation of key stakeholders which go beyond clinicians to include payers, policy influencers, technology innovators, organizations, and centers of excellence
  • Ability to target the KOL for specific engagements
  • Helps you to look beyond the therapy in your offerings

Comments are closed.