Product Development Resources
Case Studies
Strategic Partnering
Snowfish was tasked with identifying academic and research centers of excellence for the purpose of fostering long-term strategic relationships. A tremendous amount of data was analyzed. The client needed to go beyond the "usual suspects" and ensure that the goals and objectives of the centers of excellence are aligned with the company.
Strategic Product Development
An innovative medical device company developed a revolutionary material that literally has hundreds of potential medical applications. Snowfish was asked to provide strategic evaluation for some of the most promising product concepts. The company was relying on the analysis to make multi-million dollar product development decisions.
Competitive Analysis
Snowfish performed an in-depth client presentation on the current competitive landscape, and the likely impact of ongoing trials that might affect the product’s future.
White Papers
The Power of Clinical Data Gap Analysis
Clinical data is critical for differentiation and ultimately, market acceptance. A solid grasp of the clinical data can open up new opportunities and markets. This includes that not only for the product but its key competitors. Failure to do so will severely impede a product’s potential.
No More Product Losers! Strategic Lessons Learned
Successful product strategy requires the integration of multiple talents. All too often we see situations in which decisions are being considered without a thorough understanding of the gating requirements for success. We have developed a list of what we call the four deadly sins of product management.
Identifying Strategic Partnerships for Product Development
Developing strategic partnerships to fill product markets and niches is a critical undertaking. An often overlooked opportunity lies in clinical and academic institutions many who have robust early-stage research programs and a significant desire to collaborate with commercial organizations.
Articles
Clinical Data Gap Analysis: Uncovering Hidden Opportunities.
PharmaVOICE, Fishman, David. June 2011.
Building a Culture of Innovation: Fostering Innovation (quoted).
PharmaVOICE, Fishman, David. Nov/Dec 2011.
R&D Innovation: The Key to Long-Term Success (quoted).
PharmaVOICE, Fishman, David. March 2011.
What Was Old is New Again (3 trends).
PharmaVOICE, Fishman, David. Nov/Dec 2010.
Adaptive by Design (quoted).
PharmaVOICE, Hammond, Melissa. June 2010.
Testimonials
“Now that the project is complete, I want you to know how impressed I have been with the quality as well as the challenging turnaround time of the deliverable. I have done this sort of project before and your team compares very favorably with other vendors I have worked with. Congratulations on an excellent job.”
Senior Director, Commercial Analytics, Avanir 2010
“The applications for this [clinical data gap analysis] are beyond what I had initially imagined.”
Associate Director of Medical Affairs, Daiichi Sankyo 2009
“Snowfish really listens to me and as a result, produces deliverables that are useful to me…I have told the entire company about the quality of your work.”
Senior Product Manager, Alaven Pharmaceuticals 2008
“I am a satisfied customer. Thank your team for a great job.”
Program Director, Lifecore Biomedical 2008
“The work you did for us on Cyberknife was great....it has raised some eyebrows. Thanks again!”
Senior Product Manager, Eisai 2007
“You continually deliver for us, thanks so much.”
VP of Marketing, Immersion Medical 2006
“When I work with you I know that a project will be done right without the need for a lot of 'hand-holding'. This allows me to focus my time on other areas of my job.”
Director of Medical Affairs, Guilford Pharmaceuticals 2005