Brand Management
Services
New Product Planning
- Evaluate the commercial potential for a product
- Assess market including building success models
- Develop commercialization strategy and implementation plan
Life-Cycle Management
- Analyze potential new indications
- Identify strategies which maximize value throughout the product life cycle
Product Support
- Develop and implement communications strategies and tactics
- Create and deliver therapeutic sales training programs
SmartMap™ KOL Identification and Mapping
- Identify well-aligned key opinion leaders in a variety of specialties and therapeutic areas to grow awareness and product momentum
- Allocate MSL and sales force efficiently
- Determine true KOL influence
- Target the appropriate KOL for specific engagements
- Ensure accurate results through manual verification
Advisory Panels
- Gain insight from clinicians/scientists to guide product direction
- Provide panel moderation
- Build brand momentum
Publication Analysis and Strategy
- Develop efficient and effective publication strategy by creating an analysis of the publishing landscape
- Gain solid knowledge of publishing landscape through knowledge of a variety of publication elements
- Realize competitive differences and alignment
- Determine authorship strategy through author engagement analysis
Competitive Analysis
- Compete in these challenging times by understanding the company’s position in the market
- Protect market position with business insights
- Identify investment opportunities
- Analyze competitive threats
Sales Targeting
- Determine ideal sales targets to maximize efficiency and effectiveness of sales force
- Maximize sales and reduce the cost per sale
- Eliminate wasteful spending
- Incorporates non-physician customers including mid-level practitioners, pharmacists, health plans, etc.
MidLevel Connect™
- Expand customer base to include mid-level practitioners including nurse practitioners, physician assistants, nurse midwives, nurse anesthetists, etc.
- Master needs of mid-level practitioners through analytics
- Engage mid-level practitioners through a variety of methods