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Brand Management

Brand Management

Brand Management Services

SmartMap™ KOL Identification and Profiling

  • The best-aligned KOLs in a variety of disciplines specialties and therapeutic areas to grow awareness and product momentum
  • Representation of key stakeholders which go beyond clinicians to include payers, policy influencers, technology innovators, organizations, and centers of excellence
  • Ability to target the KOL for specific engagements
  • Helps you to look beyond the therapy in your offerings

Stakeholder Analysis

  • Determine current and future stakeholders who span multiple areas ranging from clinical disciplines to innovators
  • Know with which organizations you need to partner

Market/Product Assessment

  • Determine use of key resources by informing product direction through detailed and insightful assessment of the market opportunity
  • Determine product direction through assessment of:
    • Product landscape
    • Key product attributes
    • Clinical data
    • Technical feasibility
    • Trends
  • Identify go/no-go strategy through utilization of sophisticated matrix system
  • Assess potential through historical modeling

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