Medical Affairs Resources

Case Studies

Strategic Product Development
An innovative medical device company developed a revolutionary material that literally has hundreds of potential medical applications. Snowfish was asked to provide strategic evaluation for some of the most promising product concepts. The company was relying on the analysis to make multi-million dollar product development decisions.

KOL Identification and Mapping
Snowfish was asked by a major pharmaceutical company to identify and map KOLs in a particular field of heart disease. They were not satisfied with the traditional approach that relied on traditional literature search and physician surveys.

Strategic Partnering
Snowfish was tasked with identifying academic and research centers of excellence for the purpose of fostering long-term strategic relationships. A tremendous amount of data was analyzed. The client needed to go beyond the "usual suspects" and ensure that the goals and objectives of the centers of excellence are aligned with the company.

White Papers

Discovering the Value of KOL Identification & Mapping
Identifying the appropriate key opinion leaders (KOLs) can have significant inmpact on the success of a product as well as supporting programs. However, a well-structured and data-rich mapping of KOLs within their particular market can yield far more value.

The Power of Clinical Data Gap Analysis
Clinical data is critical for differentiation and ultimately, market acceptance. A solid grasp of the clinical data can open up new opportunities and markets. This includes that not only for the product but its key competitors. Failure to do so will severely impede a product’s potential.

In-Depth Analysis of the U.S. Mid-Level Practitioner Market and the Opportunity it Represents
While NPs and PAs already number 225,000+ in the U.S., their current roles, responsibilities and status within the medical system remains largely misunderstood. This is a considerable issue as this can result in the interaction between the healthcare industry being less than optimal.

Mid-Level Practitioners: Common Myths and Realities
There are more than 150,000 nurse practitioners (NP) and 75,000 physician assistants (PA) in the U.S. There remains a significant misunderstanding of their role with respect to their physician colleagues. Snowfish has been able to shed some true light on the 10 most common misconceptions, concluded from our research with 400+ mid-level practitioners.

MSL Training: Top 10 Considerations
MSLs must carefully balance the medical/research communities’ objectives with that of the product or company. Effective training is the cornerstone of building a successful MSL team. We have outlined 10 factors that should be strongly considered when designing an MSL training program.

Identifying Strategic Partnerships for Product Development
Developing strategic partnerships to fill product markets and niches is a critical undertaking. An often overlooked opportunity lies in clinical and academic institutions many who have robust early-stage research programs and a significant desire to collaborate with commercial organizations.

Articles

Clinical Data Gap Analysis: Uncovering Hidden Opportunities.
PharmaVOICE, Fishman, David. June 2011.

KOL Mapping: The GPS of Thought Leader Identification (quoted).
PharmaVOICE, Fishman, David. April 2011.

Nurse Practitioners and Physician Assistants: Taking a Closer Look (quoted).
HBA Advantage, Hammond,
Melissa. Fall 2010.

Tomorrow’s MSL: Specialist or Generalist (quoted).
PharmaVOICE, Fishman, David. October 2010.

Testimonials

“I want to thank you all again for a really nice job with the KOL mapping and presentation today. It was a pleasure working with you on this project.”
Associate Medical Director, Actelion, 2011

“It has been a real pleasure meeting you and working with you! You bring such an energy into things.”
Director, Iroko Cardio 2011

“Super job!”
VP Medical Affairs, Iroko Cardio 2011

“I have done five KOL identification and mapping projects with various vendors, yours is the only one I regularly use.”
VP of Marketing, Sanofi-aventis, 2010

“Now that the project is complete, I want you to know how impressed I have been with the quality as well as the challenging turnaround time of the deliverable. I have done this sort of project before (KOL mapping) and your team compares very favorably with other vendors I have worked with. Congratulations on an excellent job.”
Senior Director, Commercial Analytics, Avanir 2010

“The applications for this [clinical data gap analysis] are beyond what I had initially imagined.”
Associate Director of Medical Affairs, Daiichi Sankyo 2009

“Like I said... great job! The slides are worth at least $1.5 million.”
Director of Medical Affairs, Iroko 2009

“Snowfish really listens to me and as a result, produces deliverables that are useful to me…I have told the entire company about the quality of your work.”
Senior Product Manager, Alaven Pharmaceuticals 2008

“The slide deck looks great. It provides a good concise summary of the findings and recommendations.”
Market Research Manager, Sciele Pharma 2007

“The work you did for us on Cyberknife was great....it has raised some eyebrows. Thanks again!”
Senior Product Manager, Eisai 2007

“Nice presentation. The group was very impressed with the output.”
Senior Director Medical Science Liaisons, MGI Pharma 2007

“You continually deliver for us, thanks so much.”
VP of Marketing, Immersion Medical 2006

“Excellent work, you really delivered some real insights.”
VP of Marketing, PRA International 2005

“When I work with you I know that a project will be done right without the need for a lot of 'hand-holding'. This allows me to focus my time on other areas of my job.”
Director of Medical Affairs, Guilford Pharmaceuticals 2005