Medical Affairs
Services
Publication Analysis and Strategy
- Develop efficient and effective publication strategy by creating an analysis of the publishing landscape
- Gain solid knowledge of publishing landscape through knowledge of a variety of publication elements
- Realize competitive differences and alignment
- Determine authorship strategy through author engagement analysis
Clinical Data Gap Analysis
- Determine how to best spend clinical development resources
- Benchmark a product’s clinical data against competitors’ and determine key gaps
- Test gaps with clinicians and scientists for relevancy and importance
- Quantify opportunity by incorporating a sophisticated matrix based upon multiple factors
SmartMap™ KOL Identification and Mapping
- Identify well-aligned key opinion leaders in a variety of specialties and therapeutic areas to grow awareness and product momentum
- Allocate MSL and sales force efficiently
- Determine true KOL influence
- Target the appropriate KOL for specific engagements
- Ensure accurate results through manual verification
Scientific Advisory Panels
- Gain insight from clinicians/scientists to guide clinical direction
- Provide panel moderation
- Build scientific momentum
MSL Training
- Educate new and experienced MSLs using customized tools:
- MSL role
- Compliance issues
- Communications skills
- Optimizing strengths of their background while minimizing weaknesses
- Clinical product/disease state information
Product Support
- Develop and implement medical affairs/scientific communications strategies and tactics
- Create and deliver therapeutic training programs to be used by medical affairs to educate sales organization
- Create/revise medical information tools so that they are most useful to the clinical community
MSL Team Consulting
- Optimize the effectiveness of the MSL organization
- Perform benchmarking against similar MSL teams (product type, size, therapeutic focus, etc.)
- Engage company/department’s internal team members to determine the organizational strengths and needs for improvement
- Develop actionable plan to implement strategy