Snowfish focuses on pharmaceutical, medical device and biotechnology industries. We have launched products that are household names and attacked business challenges from the business, analytic, medical affairs, and communications perspective. We have national and international experience at senior management levels combined with hands-on clinical experience and expertise in sophisticated analytic techniques. The diversity of our team’s background and expertise is a key differentiator. Learn more about Snowfish.


Snowfish has extensive experience with a wide variety of disease states, life science companies, and healthcare professionals.

Disease State Experience

We bring extensive life sciences experience to numerous disease state areas. We have utilized our corporate capabilities such as brand management, management consulting, product development, KOL identification and profiling in the following disease states:

  • Abdominal Aortic Aneurysm (AAA)
  • Acute Coronary Syndrome
  • Acute Myeloid Leukemia (AML)
  • Acute Myocardial Infarction
  • Alzheimer’s
  • Amyotrophic Lateral Sclerosis
  • Anemia
  • Angina
  • Asthma
  • Atopic Dermatitis
  • Atrial Fibrillation
  • Bipolar Disorder
  • Breast Cancer
  • Cardiovascular Disease
  • Crohn’s Disease
  • Dementia
  • Depression
  • Dermatology
  • Diabetes
  • Dyslipidemia
  • Gastrointestinal Cancer
  • Glioblastoma Multiforme (GBM)
  • Heart Failure
  • Hypertension
  • Idiopathic Pulmonary Fibrosis
  • Lymphoma
  • Medical Errors (Multiple Causes)
  • Metabolic Syndrome
  • Myelodysplastic Syndrome
  • Osteoarthritis
  • Ovarian Cancer
  • Parkinson’s
  • Peripheral Vascular Disease
  • Post-Operative Nausea and Vomiting
  • Prostate Cancer
  • Pseudobulbar Affect (PBA)
  • Pulmonary Arterial Hypertension (PAH)
  • Renal Denervation/Hypertension
  • Retinal Detachment
  • Schizophrenia
  • Skin Cancer
  • Stroke
  • Thoracic Aortic Aneurysm (TAA)
  • Traumatic Brain Injury
  • Ulcerative Colitis
  • Urinary Incontinence
  • Vascular Dementia
  • Wasting


We have worked with a wide range of companies over the years. We have experience with the following companies in the United States, Canada and Europe.

  • ACIST Medical
  • Actelion
  • Alaven
  • Avanir
  • Bausch + Lomb
  • Carl Zeiss Meditech
  • Daiichi-Sankyo
  • Dr. Reddy’s
  • Elekta
  • Foundation Medicine
  • GlaxoSmithKline
  • Guilford Pharmaceuticals
  • Immersion Medical
  • InterMune
  • Iroko Cardio
  • Iroko Sarl
  • Landec
  • Lifecore Biomedical
  • Medical Simulation Corp.
  • Medicure
  • Medtronic
  • Metamark Genetics
  • MGI Pharma
  • Otsuka
  • Pfizer
  • Pharmacia
  • PRA International
  • Regeneron
  • Rhone Poulenc Rhorer
  • Sanofi-Aventis
  • Schering-Plough
  • Sciele
  • The Medicines Company
  • Virtual Radiologic
  • Wyeth-Ayerst

Healthcare Professionals

We have worked with a variety of healthcare professionals spanning multiple disciplines and disease states.

  • Allergists
  • Cardiac Surgeons
  • Cardiologists
  • CRNAs
  • EMTs
  • Dermatologists
  • Endocrinologists
  • Gastroenterologists
  • General Surgeons
  • Geriatricians
  • Gynecologists
  • Internal Medicine Physicians
  • Interventional Cardiologists
  • Interventional Radiologists
  • Laryngologists
  • Long Term Care
  • Neurologists
  • Neurosurgeons
  • Nurse Practitioners
  • Nurses
  • Oncologists
  • Ophthalmologists
  • Orthopedists
  • Pathologists
  • Pharmacists
  • Physician Assistants
  • Primary Care Practitioners
  • Psychiatrists
  • Psychiatric Nurses
  • Psychologists
  • Pulmonologists
  • Radiation Oncologists
  • Radiologists
  • Retinologists
  • Social Workers
  • Vascular Surgeons

Additional Important Stakeholders

We have worked with a multitude of stakeholders:

  • Payers
  • Policy Makers and Influencers
  • Governmental Organizations
  • Societies and Advocacy Groups
  • Community Organizations
  • Consumers
  • Innovators
  • Researchers
  • Centers of Excellence



We set out to make every client extremely satisfied. To date, we have met or exceeded our client’s expectations on the hundreds of projects we’ve worked on. Below are some actual quotes from our clients over the last few years.

Corporate Clients

“Thank you for your excellent work.  We look forward to working with you in the future.”
VP of Medical Affairs, Bausch + Lomb

“Great job. I certainly saw how hard you all worked on it.  I am sure it will be a very useful tool for us.”
CEO, InterMune

“This is excellent work”
Senior Director, Medtronic

“Outstanding work, you really delivered amazing insights on multiple projects.”
Senior Director, Otsuka

“Great work!”
President & CEO, Landec/Lifecore Biomedical

“I want to thank you all again for a really nice job with the KOL mapping and presentation today. It was a pleasure working with you on this project.”
Associate Medical Director, Actelion

“I have done five KOL identification and mapping projects with various vendors, yours is the only one I regularly use.”
VP of Marketing, Sanofi-aventis

“Now that the project is complete, I want you to know how impressed I have been with the quality as well as the challenging turnaround time of the deliverable. I have done this sort of project before (KOL mapping) and your team compares very favorably with other vendors I have worked with. Congratulations on an excellent job”
Senior Director, Commercial Analytics, Avanir

“The applications for this [clinical data gap analysis] are beyond what I had initially imagined.”
Associate Director of Medical Affairs, Daiichi Sankyo

“Like I said… great job! The slides are worth at least $1.5 million.”
Director of Medical Affairs, Iroko

“As always, your reports are very clear and insightful.”
General Manager, Lifecore Biomedical 

“Snowfish really listens to me and as a result, produces deliverables that are useful to me.  I have told the entire company about the quality of your work.”
Senior Product Manager, Alaven Pharmaceuticals

“I am a satisfied customer. Thank your team for a great job.”
Program Director, Lifecore Biomedical 

“Thank you and your team for the great job.”
VP of Marketing, Sanofi-aventis 

“The slide deck looks great. It provides a good concise summary of the findings and recommendations.”
Market Research Manager, Sciele Pharma 

“The work you did for us on Cyberknife was great….it has raised some eyebrows. Thanks again!”
Senior Product Manager, Eisai 

“Nice presentation. The group was very impressed with the output.”
Senior Director Medical Science Liaisons, MGI Pharma

“You continually deliver for us, thanks so much.”
VP of Marketing, Immersion Medical

“Excellent work, you really delivered some real insights.”
VP of Marketing, PRA International

“When I work with you I know that a project will be done right without the need for a lot of ‘hand-holding’. This allows me to focus my time on other areas of my job.”
Director of Medical Affairs, Guilford Pharmaceuticals

Physician References

Over the years we have worked with literally thousands of physicians on market research, advisory, and other capacities. We understand physicians are a critical element to the success of any product and we pride ourselves on being able to work extremely effectively with this core constituency.

“Thank you for this impressive work. You must have a lot of experience in medical writing on cardiology.”
KOL Netherlands

“You have done a terrific job! I am really impressed.”
KOL Italy

“It was an honor for me to work with these guys and with you and your excellent staff.”
KOL Baltimore, MD

Management Team

The Snowfish management team delivers solid experience in a variety of areas. Prior to coming to Snowfish, our healthcare team members have held top management positions have also provided hands-on care (in a multitude of settings), written prescriptions, conducted clinical trials and developed successful educational and marketing programs for an array of healthcare audiences including physicians, nurses, nurse practitioners, pharmacists and administrators, representing a number of specialties. This extensive experience allows us to be up to speed on issues and disease states.

Dave Fishman

David Fishman, President

David has more than twenty years of business consulting and marketing experience. He has been responsible for launching 5 different national brands with revenue in excess of $1 billion. David is a seasoned executive with experience in the entire business mix: advertising, public relations, product development, pricing, marketing research, affinity programs, strategy, corporate and product branding and channel development.

He has worked with industry leaders such as Daiichi-Sankyo, Sanofi-Aventis, Wyeth, and earlier in his career, Citicorp and IBM. He ran marketing for a 300+ person software firm. David’s work for NIC won the 2001 ADDY for the most effective high-technology advertising campaign in the Washington area. David holds an MBA in Marketing/International Business from New York University’s Stern School of Business. He also received a B.A. in Political Science/Economics from the State University of New York at Albany.

Melissa Hammond

Melissa Hammond, MSN, GNP, Managing Director

Melissa has spent her entire career in the healthcare field. A nurse practitioner, Melissa has experience in an array of healthcare arenas ranging from clinical practice (geriatrics, primary care, cardiology, critical care) and academics to medical marketing/communications. Prior to joining Snowfish, LLC she worked directly with some of the leading pharmaceutical companies, such as Schering-Plough, GSK and Pfizer developing cutting-edge medical communications strategies. She was also responsible for managing the content for both promotional and educational programs, and for the creation of the company’s first key opinion leader development initiative.

At the George Washington University, Melissa ran multi-site clinical trials focused on utilizing anti-coagulant and thrombolytic agents in the treatment of ST-segment elevation myocardial infarction. At the Jewish Home, a long-term care facility in the Bronx, NY, she played an integral role in the development and implementation of the first in-house research department. She has been coauthor of many publications and articles, one of which has been referenced in informational material released by the FDA. She holds a Master of Science in Nursing from Columbia University and has completed extensive coursework toward a Master’s in Public Health at the George Washington University.

Steve Donoho

Steve Donoho, Ph.D., Director of Analytics

Steve has over 15 years experience developing solutions for discovering interesting patterns in large quantities of data. He specializes in link analysis methods that find hidden relationships among people, which is critical to Snowfish’s KOL identification and mapping capability. Steve co-chaired the Link Analysis Worksop at KDD-2003 and wrote a Link Analysis chapter in the Knowledge Discovery Handbook. His experience includes financial services and healthcare analytics. He is the inventor on seven patent applications. He received his Ph.D. in Computer Science from the University of Illinois.


If you have a record of success, enjoy what you do, and share our core principles, we would like to speak with you.

If you enjoy working with a talented team, and the challenges that go along with it, please send your resume to .

Comments are closed.